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INSTINCTS LEADING
TO THE IMPACT.
TYPE:
BRANDING
Thunder Hawk is an animation studio that aspires to create a TRUSTED environment for people and businesses who are in need of video production support. By building a strong CONNECTION through entertainment, creativity and visual storytelling, Thunder Hawk’s aim promises a positive IMPACT that supports the next to reach their personal creative confidence through also trusting their own INSTINCTS.
DELIVERABLES:
DESIGN, LOGO, PATTERNS, ILLUSTRATION/ICONS
LOGO and LOGOMARK
Frisky clean self-made typeface formed by pointy edges and “cuts” reflecting the thunder’s features and characteristics.
Consistent shape path and thickness of the stems favour the logo’s solid structure.
The “blocky” nature of the typeface mirrors the brand’s statement of “realising the potential of the future” by building TRUST, building your confidence and finally tell stories. Further, it leaves room for creativity and animation.
COOL PINK
Besides being a very passionate colour, it also radiates major confidence. Shades of red are very stimulating and energetic, but also attract attention on important aspects and statements.
ALMOST BLACK
ALMOST black is a slightly lighter shade of the authoritative and sophisticated colour that we know. It acts as a positive metaphor explaining that sometimes during a process we might feel lost by not knowing (or seeing) where we are going, but also that in that case we might be able to go even further if we trust our instincts.
PURE WHITE
Clean, delicate and acting as a supportive contrast. A clean canvas which brings clarity to our minds and helps us solving the problems we are facing.
TREASURE BLUE
Not only trust and responsibility, a touch of this colour emits honesty, trust and enhance originality.
BLUE BITE
A supporting colour that acts like a primary one. It gives a touch of contrast into the design and highlights the feeling of trust. Though quick in the action like a thunder, a hawk or a bite, it certainly is effective.
COOL
PINK
#e61e45
PURE
WHITE
#ffffff
ALMOST
BLACK
#06060c
TREASURE
BLUE
#1c3557
BLUE
BITE
#3974d2
(Heading)
(Subheading)
Thunder Hawk
...is an Animation Studio based in Manchester (UK).
...is an Animation Studio based in Manchester (UK).
(Body)
PRIMARY
Montagu Slab (bold)
The Slab Serif typeface is characterised by heavy blocks and thick lines simulating the custom logo typeface.
The presence of Slab-Serifs emits a strong impact, giving the opportunity to be (for example) filled with colour and images.
SECONDARY
Nunito Sans (black)
The secondary Sans-Serif typeface acts as a contrast to the primary one, but its thickness highlights the subheading’s importance in the hierarchy.
The lack of serifs display the type more clearly and allow a fluid reading on print deliverables and digital assets.
SUPPORTIVE
Nunito Sans (regular)
The supportive typeface fits the primary and secondary type and acts as a backup in case it’s needed.
PATTERNS and ELEMENTS
The patterns are inspired by the natural elements of the thunder lightning and hawk’s characteristics.
The different placement allows the patterns to easily evolve into different designs that resemble a connection to the volatile world.
By switching the colour palette, the design allows each one of them to have a moment of shine and focus in the creative process.
PATTERNS and ELEMENTS
Geometric illustration of a Hawk’s eye that acts as a metaphor in relation to the statement of gaining TRUST.
The message says: “I see you.” I recognise what you are doing. I understand what you are saying. I see your point of view and what you are picturing.
The eye can be used as an icon on digital assets and as a memorable represantation of the animation studio.
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